09 Privacy
What we hold,
and for how long.
Last updated 20 September 2026
We hold as little about you as the work allows, and we do not sell any of it.
What we collect
If you send an inquiry, the form asks for your name, your email address, your city, what your inquiry is about, and your brief. Your telephone number and a reference number are optional. That is the whole of it — there is no field on this site for a card number, a bank detail or a password, and there never will be.
If you buy a piece, we also hold what the sale itself requires: your delivery address, your written agreement, the invoice, and the record of payment.
Everyone else, browsing the site, gives us nothing. We set no cookies. We run no analytics. There is no tracking pixel, no advertising tag, and nothing is written to your browser.
The one thing that runs automatically
To stop a bot flooding the inquiry form, we count how many inquiries come from one internet connection in an hour. We do not store your IP address. It is turned into an unreadable one-way code the moment it arrives, the code is what we count, and it is deleted after twenty-four hours. The address itself is never written down and cannot be recovered from the code.
Who else sees anything
Our email provider, IONOS, carries your inquiry to us and hosts this site. They are our supplier, not a partner — they process it for us and for nothing else.
Nobody else. Every typeface, image, stylesheet and script on this site is served from this site. Your browser contacts no advertising network, no font service, no content network and no analytics company while you read these pages, because there are none to contact.
We do not sell your information, we do not rent it, and we do not share it with a seller or a consignor without your instruction.
How long we keep it
An inquiry that never became a sale is kept for two years, then deleted. Long enough that a client who comes back to us is remembered; short enough that we are not holding a decade of contact details for people we never did business with.
Records of an actual sale are kept for as long as tax and accounting rules require, which in Texas means at least four years.
What you can ask us to do
Write to b.felske@apexluxury.ai and we will:
- tell you what we hold about you;
- correct anything that is wrong;
- delete it, where we are not required to keep it for tax or accounting reasons.
We will answer within thirty days. There is no charge.
Security
Inquiries reach us over an encrypted connection. Our mailbox is password-protected and not shared. The site holds no database of clients and no payment details, because it takes no payments — there is nothing on this server to steal.
Children
This site is not intended for anyone under 18 and we do not knowingly collect anything from them.
Changes
If we change this statement we will change the date at the top. The version that applies to you is the one published when you sent us your information.
Contact
- Brad Felske — b.felske@apexluxury.ai · +1 (469) 827-7980
- Carrie Felske — c.felske@apexluxury.ai · +1 (469) 827-7957
